About Us

One Billion pens Sold in 2018

Flair Writing Industries Limited, a leading manufacturer and exporter of writing instruments from India. Our flagship brand “Flair” was introduced in 1976 commenced its success story 4 decades back with a range of metal pens under the guidance of Mr. Khubilal Jugraj Rathod.

Flair has expanded its business into various territories by the efforts of Mr. Vimalchand Jugraj Rathod, Managing Director and head of financial department of our company, who has also served a successful tenure as Chairman of Plastics Export Promotion Council, India between 2003 and 2005.

Commitment to quality & innovation are Flair's pillar-stones. Thus, today we are exporting to more than 80 countries across the globe. Flair specializes in OEM business as well, with its clientele including major global brands.

Flair reaches to the customers through our nationwide sales team of over 800 sales and marketing employees, more than 100 super-stockiest, 7,000+ distributors & approximately 2,50,000 wholesalers and retailers across India helping Flair to achieve a strong Pan-India presence. Besides traditional distribution channels, Flair products are also sold through modern retail outlets such as supermarkets, as well as e-commerce. We also have around 50 international distributors catering to more than 80 countries in the world.

Flair has brought international brands to India, namely Pierre Cardin (Paris), Hauser (Germany), Rudi Kellner & also relaunched Reynolds in India, with manufacturing and exclusively distributing certain Reynolds pens in India. Flair is a distributor of “ZIG” (Japan) pens in India.

Flair Writing Industries Limited has its registered office in Mumbai & its pens and other products are manufactured under strict quality control at 7 manufacturing plants in Daman(Union territory of Daman and Diu) , Naigaon (near Mumbai), Dehradun (Uttarakhand) & Valsad (Gujarat) which uses technologies and advanced quality control systems to design & create pens for today’s demanding market. Our six fully-operational manufacturing plants are ISO 9001:2015 certified and ISO 14001:2015 certified.

These factories are equipped with hi-tech assembly machines, advanced tip machines, Packing machines, multi-cavity moulds and injection-moulding machines which are designed and fabricated in India, China, Germany, South Korea, Spain and Switzerland.

The product range consists of over 650 products which include Metal Pens, Ball Pens, Gel Pens Fountain Pens, Roller Pens, Refills and Stationery products such as Correction Pens, Markers, Highlighters, Mechanical Pencils, Gel Crayons & Calculators.

Flair believes in giving back to the community that has helped us grow. This approach of mutual growth has led us to contribute to our core value.

Flair pursues to be one of the top manufacturers of writing instruments. -Our new plant in Valsad is part operational since July 2018 and partly under construction and was inaugurated by the Hon. Chief Minister of Gujarat. The new Valsad facility, once fully operational will help flair attain a cumulative capacity across all its manufacturing units to around 2 billions pens annually And this will continue as Flair pursues to bring bold, innovative, and quality writing instruments to every corner of the world.