About Us

Flair, the leading exporter of fine writing instruments from the Asian continent, commenced its success story 5 decades back with an exclusive range of fine writing Metal Pens under the able guildance of Mr. K. J. Rathod, the visionary & Founder of Writing Instruments Manufacturer organization, India.

During this era, Flair has expanded its business into various territories by the efforts of Mr. V. J. Rathod, the financial mentor of the group, who has also served a successful tenure as Chairman of Plastics Export Promotion Council, India. Today the new generation is heading the group and taking the business to astonishing heights with their pragmatic but futuristic approach. Mr. Rajesh Rathod, President of Writing Instruments Manufacturer Organization, India, is promoting Flair brand around the globe, while Mr. Mohit Rathod & Mr. Sumit Rathod are busy capitalization the domestic market & developing new terrains of business.

Commitment to quality & innovation are Flair’s pillar-stones. These competencies have led Flair to become one of the ace manufacturers for the complete range of writing instruments from India. Thus, today it is exporting to more than 75 countries across the globe. Flair specialists in OEM business as well, with its clientele including major global brands.

Flair, being an ISO 9001:2008 & SA 8000:2008 certified company, abides to all the global guidelines. Flair has joint ventures & tie ups with some of the pioneers of writing instrument industry. Its in-house brands FLAIR, HAUSER, LANDMARK, RUDI KELLNER are conquering the global market, while, PIERRE CARDIN & PENTEL are capitalising Indian market potential.

Flair's operations are diversified thoughout the Indian sub-continent with its production facilities concentrated in the western & northern region of India, primarily in Mumbai, Daman, Dehradun & Surat (SEZ) to promote exports.

Flair boasts of a state-of-the-art automatic production facilities which contribute to its inbuilt production capacity of 5 million pieces per day. Its production lines are spread across 600,000 sq. ft. at different locations with approximately 225 sets of multi cavity moulds, designed & fabricated in Germany, Korea & Taiwan.

Flair has recently launched facilities to cater to the ever increasing demand from international markets. It has set up an additional facility in SEZ in Surat to facilitate growth of exports by 20% , Similarly, an additional production area at Daman has increased over all production capacity by 30%. Flair has set up dedicated production lines locally to explore untapped market potential in the African Continent. A new unit in East Africa spread across an area of 50,000 sq. ft. has commenced in the year 2014 which will manufacture 3 different product lines to cater to the local market.

Flair was awarded as ‘Asia’s Most Promising Brand’ for 2013 and been recognised as ‘100 Most Valuable Brands of the Year 2014’, India. Flair received recognition as top exporter from India for the past 2 years.