About Us

One Billion pens Sold in 2018

Flair Writing Industries Ltd, the leading exporter of fine writing instruments from the Asian continent, commenced its success story 4 decades back with an exclusive range of fine writing Metal Pens under the able guidance of Mr. K. J. Rathod, the visionary & Founder of Writing Instruments Manufacturer Organization, India.

Flair has expanded its business into various territories by the efforts of Mr. V. J. Rathod, the financial mentor of the group, who has also served a successful tenure as Chairman of Plastics Export Promotion Council, India.

Commitment to quality & innovation are Flair's pillar-stones. These competencies have led Flair to become one of the top manufacturers of a complete range of writing instruments from India. Thus, today it is exporting to more than 80 countries across the globe ie., Flair specialises in OEM business as well, with its clientele including major global brands.

A dynamic sales team of over 800 sales professionals, 7000+ distributors & over 2,50,000 retailers across India are relentlessly conquering new markets helping Flair pens to achieve a strong Pan-India presence & to reach more than 1/3rd of total nations in the world.

Flair has brought world famous international brands to India, namely Pierre Cardin, Hauser, Rudi Kellner & has also relaunched Reynolds in India.

This worldwide acceptance and appreciation is a testimonial to Flair's commitment to excellence.

Flair Writing Industries Ltd has its Headquarters in Mumbai & its pens and other products are manufactured under strict quality control in 8 ultra-modern, state of the art facilities at Daman, Mumbai, Naigaon, Dehradun & Valsad.

Flair uses cutting-edge technologies and advanced quality control systems to design & create dynamic pens for today’s demanding market.

Extensive testing for quality control & durability is done using advanced automated writing test equipments.

Only the finest materials go into the making of world-class Flair Pens. Raw materials for all products and components are carefully selected for optimum quality. Automated production facilities & assembly lines at Flair manufacturing units are supervised by highly skilled technicians & engineers enabling a production capacity of over 4 million pens per day. These factories are equipped with hi-tech assembly machines, advanced tip machines, Packing machines, multi-cavity moulds and high- precision injection-moulding machines which are designed and fabricated in India, China, Germany, Korea, Taiwan, Spain and Switzerland. The product range consists of over 650 products which include Metal Pens, Ball Pens, Gel Pens, Fountain Pens, Roller Pens, Refills and Stationary products such as Correction Pens, Markers, Highlighters, Mechanical Pencils, Gel Crayons & Calculators. All this has been made possible by a strong, committed and hard-working workforce of more than 4000 people, who are our most valuable assets and unitedly strive for the continuous growth of the company.

Flair has time & again associated with top Bollywood & Sports celebrities to further amplify its brand value. Bollywood Superstar Hrithik Roshan is the Brand Ambassador of Flair Pens. Flair has always come forward to work for the betterment of society and has contributed in setting up of Computer Labs & School buses for children.

Women empowerment is given prime importance at Flair; more than 60% of its erstwhile manufacturing workforce are women. This not only helps in the development of their families but also of the society in a greater way.

Flair pursues to be one of the top manufacturer of writing instruments. Our new plant in Valsad is part operational since July 2018 and partly under construction and was inaugurated by the Hon. Chief minister of Gujarat.

New state-of-the-art manufacturing facility will be a milestone in the Indian writing industry. The facility once fully operational will attain an additional capacity, taking Flair’s total capacity to about 2 Billion pens.

Flair's journey till today is not just a journey, it’s a legacy.

And this legacy will continue as Flair pursues to bring bold, innovative, and quality writing instruments to every corner of the world.